Dirkjan: Created page with "Tesco.com * Service can be used any time any place on any device * Partnered with microsoft for online access * In store internet cafe Facilitate online shopping access ..."

2020-08-25T07:14:27Z

Created page with "Tesco.com * Service can be used any time any place on any device * Partnered with microsoft for online access * In store internet cafe ** Facilitate online shopping access **..."

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Tesco.com
* Service can be used any time any place on any device
* Partnered with microsoft for online access
* In store internet cafe
** Facilitate online shopping access
** Online prices = in store prices
** Offered online discounts and promotions
* 5 pound delivery fee
* Creation of online communities
* First mover effect
Questions for the case study:
1. In what ways does Tesco.com expect to benefit from its online initiative?
* More customer segments
* Increase loyalty and introduce barrier to switching costs
* Information asset
* Optimized supply chain
* Tesco had already invested in a customer purchase channel before the internet
2. How could Tesco leverage the data it gets from its loyalty “Clubcard” program?
* Personalized offers
3. Which strategic decisions did Tesco make and how did these decisions contribute to the success of Tesco’s multi-channel retailing business? How about the business model they used for their multi-channel retailing?
* Printed catalog
4. What recommendations would you make to Tesco.com management in order to sustain the company’s competitive advantage?
* Main tesco assets:
** Physical distribution network & stores
* Entries to barrier
** Competitors needs big investments
* Do not cannibalize on the companies DNA: do not leave the bricks and mortage
* Keep supply chain
* Club card
* Keep bricks & mortar business
* Integrated customer database
** Extrapolate data for targetting
** Collect profile and connectivity data
** Monitor browsing and links
** Collect transaction data
** Collect payment data
** Combine with external data
** Build and maintain integrated database

Market research:
* Can i borrow your van to help me move?
* Can you give me a lift?
* I need some help to change a tyre?
* Could you unblock by sink>
* Can you answer my phone and tell whoever it is that i am out?
Unusual requests:
* I need some marital advice?
* Can you drop the kids at school?
* Could you give us a lift to the wedding?
* Do you want to join me for a candelight dinner?
[[Category:businessmodelling]]

[[Category:Business]]

[[Category:Case]]

M8-S1 - Case - Tesco.com - Revision history

Dirkjan: Created page with "Tesco.com * Service can be used any time any place on any device * Partnered with microsoft for online access * In store internet cafe ** Facilitate online shopping access **..."

Dirkjan: Created page with "Tesco.com * Service can be used any time any place on any device * Partnered with microsoft for online access * In store internet cafe Facilitate online shopping access ..."