M5-S5 - Case - Pixar - Revision history

Dirkjan at 19:49, 27 August 2020

2020-08-27T19:49:16Z

Dirkjan: Replaced content with "M5-S5 - Case - Pixar Category:marketing Category:Case Category:M5"

2020-08-27T19:15:56Z

Replaced content with "M5-S5 - Case - Pixar Category:marketing Category:Case Category:M5"

Dirkjan: Created page with "Read the full Pixar case Discussion questions * What is Pixar particularly good at? * How do the capabil..."

2020-08-25T07:52:44Z

Created page with "Read the full <html><a href="/static/files/MBI/Module%205/pixar.pdf">Pixar case</a></html> Discussion questions * What is Pixar particularly good at? * How do the capabil..."

New page

Read the full

<html><a href="/static/files/MBI/Module%205/pixar.pdf">Pixar case</a></html>

Discussion questions
* What is Pixar particularly good at?
* How do the capabilities of Pixar and Disney differ?

{| class="wikitable"
!Attribute
!Pixar
!Disney
|-
|Competence
|3D animation software
|content creation and creativity
|-
|Competence
|Animation tools and technologies
|Marketing and distribution network
|-
|Competence
|Low cost production of animation
|Creative advice from Disney’s veterans
|-
|Brand
|Developing
|Established
|-
|Merchandising
|Locked out
|Fully owned
|-
|Size
|Small
|Huge
|-
|Founded
|In 1984 as spin off from Lukas Films
|
|-
|}
Revenue streams:
# Renderman licenses
# Computer Aided Animation Production System

Steve Jobs realized that software licensing alone would not be sufficient and decided to move towards content creation for 3rd parties. The next step after a small animation and commercials was the first full film:

In July 1991, Pixar signed a three film deal. The deal stipulated that Disney would fund the production and promotion costs and Pixar would earn a modest percentage of box-office and
video sales gross revenues. Pixar’s share in the deal was estimated to amount to approximately10 – 15% of the film profits, depending on the sales levels achieved. The strangling contracts with Disney limitted Pixar's profitability.
[[Category:marketing]]

[[Category:Case]]

[[Category:M5]]

← Older revision		Revision as of 19:15, 27 August 2020
Line 1:		Line 1:
−	~~Read the full~~	+	M5-S5 - Case - Pixar
−
−	~~<html><a href="/static/files/MBI/Module%205/pixar.pdf">Pixar case</a></html>~~
−
−
−
−	~~Discussion questions~~
−	* What is Pixar particularly good at?
−	* How do the capabilities of Pixar and Disney differ?
−
−	~~{\| class="wikitable"~~
−	~~!Attribute~~
−	~~!Pixar~~
−	~~!Disney~~
−	\|-
−	~~\|Competence~~
−	~~\|3D animation software~~
−	~~\|content creation and creativity~~
−	\|-
−	~~\|Competence~~
−	~~\|Animation tools and technologies~~
−	~~\|Marketing and distribution network~~
−	\|-
−	~~\|Competence~~
−	~~\|Low cost production of animation~~
−	~~\|Creative advice from Disney’s veterans~~
−	\|-
−	~~\|Brand~~
−	~~\|Developing~~
−	~~\|Established~~
−	\|-
−	~~\|Merchandising~~
−	~~\|Locked out~~
−	~~\|Fully owned~~
−	\|-
−	~~\|Size~~
−	~~\|Small~~
−	~~\|Huge~~
−	\|-
−	~~\|Founded~~
−	~~\|In 1984 as spin off from Lukas Films~~
−	\|
−	\|-
−	\|}
−	~~Revenue streams:~~
−	~~# Renderman licenses~~
−	~~# Computer Aided Animation Production System~~
−
−	Steve Jobs realized that software licensing alone would not be sufficient and decided to move towards content creation for 3rd parties. The next step after a small animation and commercials was the first full film:
−
−	~~In July 1991, Pixar signed a three film deal. The deal stipulated that Disney would fund the production and promotion costs and Pixar would earn a modest percentage of box~~-~~office and~~
−	video sales gross revenues. Pixar’s share in the deal was estimated to amount to approximately10 – 15% of the film profits, depending on the sales levels achieved. The strangling contracts with Disney limitted Pixar~~'s profitability.~~
	[[Category:marketing]]		[[Category:marketing]]

← Older revision		Revision as of 19:49, 27 August 2020
Line 1:		Line 1:
−	M5-S5 - ~~Case~~ - Pixar	+	Read the full
		+
		+	<html><a href="/static/files/MBI/Module%205/pixar.pdf">Pixar case</a></html>
		+
		+
		+
		+	Discussion questions
		+	* What is Pixar particularly good at?
		+	* How do the capabilities of Pixar and Disney differ?
		+
		+	{\| class="wikitable"
		+	!Attribute
		+	!Pixar
		+	!Disney
		+	\|-
		+	\|Competence
		+	\|3D animation software
		+	\|content creation and creativity
		+	\|-
		+	\|Competence
		+	\|Animation tools and technologies
		+	\|Marketing and distribution network
		+	\|-
		+	\|Competence
		+	\|Low cost production of animation
		+	\|Creative advice from Disney’s veterans
		+	\|-
		+	\|Brand
		+	\|Developing
		+	\|Established
		+	\|-
		+	\|Merchandising
		+	\|Locked out
		+	\|Fully owned
		+	\|-
		+	\|Size
		+	\|Small
		+	\|Huge
		+	\|-
		+	\|Founded
		+	\|In 1984 as spin off from Lukas Films
		+	\|
		+	\|-
		+	\|}
		+	Revenue streams:
		+	# Renderman licenses
		+	# Computer Aided Animation Production System
		+
		+	Steve Jobs realized that software licensing alone would not be sufficient and decided to move towards content creation for 3rd parties. The next step after a small animation and commercials was the first full film:
		+
		+	In July 1991, Pixar signed a three film deal. The deal stipulated that Disney would fund the production and promotion costs and Pixar would earn a modest percentage of box-office and
		+	video sales gross revenues. Pixar’s share in the deal was estimated to amount to approximately10 – 15% of the film profits, depending on the sales levels achieved. The strangling contracts with Disney limitted Pixar's profitability.
	[[Category:marketing]]		[[Category:marketing]]