Dirkjan: Created page with "We started talking about the difference between order qualifiers and winners as defined by Terry Hill: * Order Qualifiers ** These are the criteria that..."

2020-08-25T08:12:37Z

Created page with "We started talking about the difference between order qualifiers and winners as defined by Terry Hill: * Order Qualifiers ** These are the criteria that..."

New page

We started talking about the difference between order qualifiers and winners as defined by Terry Hill:

* [[Order Qualifiers|Order Qualifiers]]
** These are the criteria that get you invited to the table:
* [[Order Winners|Order Winners]]
** These are the properties that make you stand out from the competition

For startups Order ''''Qualifiers''''' are the most important ones. If the product moves along the [[Crossing the chasm|chasm]], the set of order qualifiers and winners is likely to change. This will impact your [[Operational Strategy|Operational Strategy]]

The product/service portfolio is grouped in ''''clusters''''' of order qualifiers & winners.

LIsten to the audio:

<html>
<audio controls><source src="/static/files/MBI/Module%2017/M17-S1%20-%20Determining%20your%20operational%20strategy.mp3"type ="audio/mp3"/></audio>
</html>

[[Category:mbi]]

[[Category:M17]]

[[Category:Session]]

[[Category:Term]]

M17-S2 - Operational Strategy - Revision history

Dirkjan: Created page with "We started talking about the difference between order qualifiers and winners as defined by Terry Hill: * Order Qualifiers ** These are the criteria that..."