Key buying criteria - Revision history

Dirkjan at 19:56, 27 August 2020

2020-08-27T19:56:44Z

Dirkjan: Replaced content with "Key buying criteria Category:mbi"

2020-08-27T19:19:14Z

Replaced content with "Key buying criteria Category:mbi"

Dirkjan: Created page with "* '''A product / delivery attribute needs to be a key buying criterion''' Price Quality Aesthetics Functionality Availability Consumer awareness ** Visibilit..."

2020-08-25T08:00:38Z

Created page with "* '''A product / delivery attribute needs to be a key buying criterion''' ** Price ** Quality ** Aesthetics ** Functionality ** Availability ** Consumer awareness ** Visibilit..."

New page

* '''A product / delivery attribute needs to be a key buying criterion'''
** Price
** Quality
** Aesthetics
** Functionality
** Availability
** Consumer awareness
** Visibility
** After sales service
** Having lower cost may result in better margins but is only a competitive advantage when the money gained is used for:
*** Better price
*** Better quality
*** More advertizing
*** Additional capacity that increases availability
** Usually in any market segment only a very few criteria are likely important enough to serve as the basis of a meaningfull competative advantage:
*** In tubular steels for example this is 1) a measure of quality (third party testing reject rate) 2) local availability on the day required by the customers driling schedule
*** Texas Instrument brought down price of digital watches to a point where competition could no longer respond but the market cared more for aesthetics.
[[Category:mbi]]

← Older revision		Revision as of 19:19, 27 August 2020
Line 1:		Line 1:
−	* '''A product / delivery attribute needs to be a key buying ~~criterion'''~~	+	Key buying criteria
−	** Price
−	** Quality
−	** Aesthetics
−	** Functionality
−	** Availability
−	** Consumer awareness
−	** Visibility
−	** After sales service
−	** Having lower cost may result in better margins but is only a competitive advantage when the money gained is used for:
−	*** Better price
−	*** Better quality
−	*** More advertizing
−	*** Additional capacity that increases availability
−	** Usually in any market segment only a very few criteria ~~are likely important enough to serve as the basis of a meaningfull competative advantage:~~
−	*** In tubular steels for example this is 1) a measure of quality (third party testing reject rate) 2) local availability on the day required by the customers driling schedule
−	*** Texas Instrument brought down price of digital watches to a point where competition could no longer respond but the market cared more for aesthetics.
	[[Category:mbi]]		[[Category:mbi]]

← Older revision		Revision as of 19:56, 27 August 2020
Line 1:		Line 1:
−	~~Key~~ buying criteria	+	* '''A product / delivery attribute needs to be a key buying criterion'''
		+	** Price
		+	** Quality
		+	** Aesthetics
		+	** Functionality
		+	** Availability
		+	** Consumer awareness
		+	** Visibility
		+	** After sales service
		+	** Having lower cost may result in better margins but is only a competitive advantage when the money gained is used for:
		+	*** Better price
		+	*** Better quality
		+	*** More advertizing
		+	*** Additional capacity that increases availability
		+	** Usually in any market segment only a very few criteria are likely important enough to serve as the basis of a meaningfull competative advantage:
		+	*** In tubular steels for example this is 1) a measure of quality (third party testing reject rate) 2) local availability on the day required by the customers driling schedule
		+	*** Texas Instrument brought down price of digital watches to a point where competition could no longer respond but the market cared more for aesthetics.
	[[Category:mbi]]		[[Category:mbi]]

Key buying criteria - Revision history

Dirkjan at 19:56, 27 August 2020

Dirkjan: Replaced content with "Key buying criteria Category:mbi"

Dirkjan: Created page with "* '''A product / delivery attribute needs to be a key buying criterion''' ** Price ** Quality ** Aesthetics ** Functionality ** Availability ** Consumer awareness ** Visibilit..."

Dirkjan: Created page with "* '''A product / delivery attribute needs to be a key buying criterion''' Price Quality Aesthetics Functionality Availability Consumer awareness ** Visibilit..."