Inbound marketing - Revision history

Dirkjan at 19:56, 27 August 2020

2020-08-27T19:56:32Z

Dirkjan: Replaced content with "Inbound marketing Category:mbi"

2020-08-27T19:19:05Z

Replaced content with "Inbound marketing Category:mbi"

Dirkjan: Created page with "Source: http://blog.hubspot.com/blog/tabid/6307/bid/4416/Inbound-Marketing-the-Next-Phase-of-Marketing-on-the-Web.aspx Inbound Marketing is marketing focused on getting found..."

2020-08-25T08:00:21Z

Created page with "Source: http://blog.hubspot.com/blog/tabid/6307/bid/4416/Inbound-Marketing-the-Next-Phase-of-Marketing-on-the-Web.aspx Inbound Marketing is marketing focused on getting found..."

New page

Source: http://blog.hubspot.com/blog/tabid/6307/bid/4416/Inbound-Marketing-the-Next-Phase-of-Marketing-on-the-Web.aspx

Inbound Marketing is marketing focused on getting found by customers.

In traditional marketing (outbound marketing) companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam and trade shows.

Technology is making these techniques less effective and more expensive. Caller ID blocks cold calls, TiVo makes T.V. advertising less effective, spam filters block mass emails and tools like RSS are making print and display advertising less effective. It's still possible to get a message out via these channels, but it costs more.

Inbound Marketers flip outbound marketing on its head.

Instead of interrupting people with television ads, they create videos that potential customers want to see. Instead of buying display ads in print publications, they create their own blog that people subscribe to and look forward to reading. Instead of cold calling, they create useful content and tools so that people call them looking for more information.

Instead of driving their message into a crowd over and over again like a sledgehammer, they attract highly qualified customers to their business like a magnet.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/4416/Inbound-Marketing-the-Next-Phase-of-Marketing-on-the-Web.aspx#ixzz0oeKw8LMy

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<img src="http://blog.hubspot.com/Portals/249/images''inbound.marketing.ven.png">
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← Older revision		Revision as of 19:19, 27 August 2020
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−	~~Source: http://blog.hubspot.com/blog/tabid/6307/bid/4416/~~Inbound~~-Marketing-the-Next-Phase-of-Marketing-on-the-Web.aspx~~	+	Inbound marketing
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−	~~Inbound Marketing is marketing focused on getting found by customers.~~
−
−	In traditional marketing (outbound marketing) companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam and trade shows.
−
−	Technology is making these techniques less effective and more expensive. Caller ID blocks cold calls, TiVo makes T.V. advertising less effective, spam filters block mass emails and tools like RSS are making print and display advertising less effective. It's still possible to get a message out via these channels, but it costs more.
−
−	~~Inbound Marketers flip outbound marketing on its head.~~
−
−	Instead of interrupting people with television ads, they create videos that potential customers want to see. Instead of buying display ads in print publications, they create their own blog that people subscribe to and look forward to reading. Instead of cold calling, they create useful content and tools so that people call them looking for more information.
−
−	~~Instead of driving their message into a crowd over and over again like a sledgehammer, they attract highly qualified customers to their business like a magnet.~~
−
−	~~Read more: http://blog.hubspot.com/blog/tabid/6307/bid/4416/Inbound-Marketing-the-Next-Phase-of-Marketing-on-the-Web.aspx#ixzz0oeKw8LMy~~
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−	~~<html>~~
−	~~<img src="http://blog.hubspot.com/Portals/249/images''inbound.~~marketing~~.ven.png">~~
−	~~</html>~~
	[[Category:mbi]]		[[Category:mbi]]

← Older revision		Revision as of 19:56, 27 August 2020
Line 1:		Line 1:
−	Inbound marketing	+	Source: http://blog.hubspot.com/blog/tabid/6307/bid/4416/Inbound-Marketing-the-Next-Phase-of-Marketing-on-the-Web.aspx
		+
		+	Inbound Marketing is marketing focused on getting found by customers.
		+
		+	In traditional marketing (outbound marketing) companies focus on finding customers. They use techniques that are poorly targeted and that interrupt people. They use cold-calling, print advertising, T.V. advertising, junk mail, spam and trade shows.
		+
		+	Technology is making these techniques less effective and more expensive. Caller ID blocks cold calls, TiVo makes T.V. advertising less effective, spam filters block mass emails and tools like RSS are making print and display advertising less effective. It's still possible to get a message out via these channels, but it costs more.
		+
		+	Inbound Marketers flip outbound marketing on its head.
		+
		+	Instead of interrupting people with television ads, they create videos that potential customers want to see. Instead of buying display ads in print publications, they create their own blog that people subscribe to and look forward to reading. Instead of cold calling, they create useful content and tools so that people call them looking for more information.
		+
		+	Instead of driving their message into a crowd over and over again like a sledgehammer, they attract highly qualified customers to their business like a magnet.
		+
		+	Read more: http://blog.hubspot.com/blog/tabid/6307/bid/4416/Inbound-Marketing-the-Next-Phase-of-Marketing-on-the-Web.aspx#ixzz0oeKw8LMy
		+
		+	<html>
		+	<img src="http://blog.hubspot.com/Portals/249/images//inbound.marketing.ven.png">
		+	</html>
	[[Category:mbi]]		[[Category:mbi]]