Dirkjan: Created page with "In the context of the Clicks-and-mortar spectrum an In house division is considered today to be the most beneficial way to..."

2020-08-25T07:14:10Z

Created page with "In the context of the Clicks-and-mortar spectrum an In house division is considered today to be the most beneficial way to..."

New page

In the context of the [[Clicks-and-mortar spectrum|Clicks-and-mortar spectrum]] an [[In house division|In house division]] is considered today to be the most beneficial way to integrate e-Business activities. The perceived benefits include:
* Established and trusted brand
* Shared information
* Cross promotion
** Offline and online channels can benefit from each other through cross promotion.
* Purchasing leverage
* Distribution efficiencies
* Shared customer service
Part of: [[M8-S3 - Reading - Strategies for E-Business - Chapter 9 - Choosing the appropriate strategy for the internal organization|M8-S3 - Reading - Strategies for E-Business - Chapter 9 - Choosing the appropriate strategy for the internal organization]]
[[Category:businessmodelling]]

[[Category:Business]]

[[Category:M8]]

[[Category:Modeling]]

[[Category:Term]]

In house division - Revision history

Dirkjan: Created page with "In the context of the Clicks-and-mortar spectrum an In house division is considered today to be the most beneficial way to..."