Ideation of strategy options - Revision history

Dirkjan at 19:48, 27 August 2020

2020-08-27T19:48:57Z

Dirkjan at 19:10, 27 August 2020

2020-08-27T19:10:00Z

Dirkjan: Created page with "=Ideation of strategy options= There are several ways to generate new strategic market options: * Trend spotting * Weakness audit * A str..."

2020-08-25T07:52:29Z

Created page with "=Ideation of strategy options= There are several ways to generate new strategic market options: * Trend spotting * Weakness audit * A str..."

New page

=Ideation of strategy options=
There are several ways to generate new strategic market options:
* [[Trend spotting|Trend spotting]]
* [[Weakness audit|Weakness audit]]
* A strength analysis based on the companies history:
** What are we good at?
** Can we successfully use our heritage as leverage for further expansion of our company?
* [[Value Innovation|Value Innovation]]
* [[Customer Process Mapping|Customer Process Mapping]]
* Other sources of inspiration:
** Mapping the competition on the four dimensions of [[The CODA framework|The CODA framework]]
** Examine 'lead companies'
** Exploiting the [[Value network|Value network]]:
*** Innovative strategic market options may be found for searching for [[Complementors|Complementors]]. It is important to realize though that complementors have equal interest in creating economic value but opposite interest in distributing this value.
** The [[Kano|Kano]] method
** The destroy your own business exercise from Jack Welchh
** The market busing approach from McGrath and MacMillan
[[Category:marketing]]

[[Category:Article]]

[[Category:M11]]

[[Category:Marketing Strategy and Organization: Building Sustainable Business]]

← Older revision		Revision as of 19:10, 27 August 2020
Line 1:		Line 1:
−	=Ideation of strategy options=	+	Ideation of strategy options
−	~~There are several ways to generate new strategic market options:~~
−	* [[Trend spotting\|Trend spotting]]
−	* [[Weakness audit\|Weakness audit]]
−	* A strength analysis based on the companies history:
−	** What are we good at?
−	** Can we successfully use our heritage as leverage for further expansion of our company?
−	* [[Value Innovation\|Value Innovation]]
−	* [[Customer Process Mapping\|Customer Process Mapping]]
−	* Other sources of inspiration:
−	** Mapping the competition on the four dimensions of [[The CODA framework\|The CODA framework]]
−	** Examine 'lead companies'
−	** Exploiting the [[Value network\|Value network]]:
−	*** Innovative strategic market options may be found for searching for [[Complementors\|Complementors]]. It is important to realize though that complementors have equal interest in creating economic value but opposite interest in distributing this value.
−	** The [[Kano\|Kano]] method
−	** The destroy your own business exercise from Jack Welchh
−	** The market busing approach from McGrath and MacMillan
	[[Category:marketing]]		[[Category:marketing]]

← Older revision		Revision as of 19:48, 27 August 2020
Line 1:		Line 1:
−	Ideation of strategy options	+	=Ideation of strategy options=
		+	There are several ways to generate new strategic market options:
		+	* [[Trend spotting\|Trend spotting]]
		+	* [[Weakness audit\|Weakness audit]]
		+	* A strength analysis based on the companies history:
		+	** What are we good at?
		+	** Can we successfully use our heritage as leverage for further expansion of our company?
		+	* [[Value Innovation\|Value Innovation]]
		+	* [[Customer Process Mapping\|Customer Process Mapping]]
		+	* Other sources of inspiration:
		+	** Mapping the competition on the four dimensions of [[The CODA framework\|The CODA framework]]
		+	** Examine 'lead companies'
		+	** Exploiting the [[Value network\|Value network]]:
		+	*** Innovative strategic market options may be found for searching for [[Complementors\|Complementors]]. It is important to realize though that complementors have equal interest in creating economic value but opposite interest in distributing this value.
		+	** The [[Kano\|Kano]] method
		+	** The destroy your own business exercise from Jack Welchh
		+	** The market busing approach from McGrath and MacMillan
	[[Category:marketing]]		[[Category:marketing]]