Garage :: Perfecting Your Pitch - Revision history

Dirkjan at 19:55, 27 August 2020

2020-08-27T19:55:54Z

Dirkjan: Replaced content with "Garage :: Perfecting Your Pitch Category:mbi Category:bookmark Category:mbi Category:pitch"

2020-08-27T19:18:56Z

Replaced content with "Garage :: Perfecting Your Pitch Category:mbi Category:bookmark Category:mbi Category:pitch"

Dirkjan: Created page with "=URL= http://www.garage.com/resources/perfectingpitch.shtml =Description= Endless articles, books, and blogs have been written on the topic of business plan presentations and..."

2020-08-25T07:59:42Z

Created page with "=URL= http://www.garage.com/resources/perfectingpitch.shtml =Description= Endless articles, books, and blogs have been written on the topic of business plan presentations and..."

New page

=URL=
http://www.garage.com/resources/perfectingpitch.shtml

=Description=
Endless articles, books, and blogs have been written on the topic of business plan presentations and pitching to investors. In spite of this wealth of advice, almost every entrepreneur gets it wrong. Why? Because most guides to pitching your company miss the central point: The purpose of your pitch is to sell, not to teach. Your job is to excite, not to educate.

Pitching is about understanding what your customer (the investor) is most interested in, and developing a dialog that enables you to connect with the head, the heart, and the gut of the investor. If you want advice about pitching, you can ask a venture capitalist, but you probably won’t get a very good answer. Most VCs are analytic types, and so they will give you a laundry list of topics you should cover. They won’t tell you what really floats their boat, mainly because they themselves can’t articulate it in useful terms. “I know it when I see it,” is about the best answer you’ll get.

What is the investor most interested in?
[[Category:mbi]]

[[Category:bookmark]]

[[Category:mbi]]

[[Category:pitch]]

← Older revision		Revision as of 19:18, 27 August 2020
Line 1:		Line 1:
−	~~=URL=~~	+	Garage :: Perfecting Your Pitch
−	~~http~~:~~//www.garage.com/resources/perfectingpitch.shtml~~
−
−	~~=Description=~~
−	Endless articles, books, and blogs have been written on the topic of business plan presentations and pitching to investors. In spite of this wealth of advice, almost every entrepreneur gets it wrong. Why? Because most guides to pitching your company miss the central point: ~~The purpose of your pitch is to sell, not to teach.~~ Your ~~job is to excite, not to educate.~~
−
−	Pitching is about understanding what your customer (the investor) is most interested in, and developing a dialog that enables you to connect with the head, the heart, and the gut of the investor. If you want advice about pitching, you can ask a venture capitalist, but you probably won’t get a very good answer. Most VCs are analytic types, and so they will give you a laundry list of topics you should cover. They won’t tell you what really floats their boat, mainly because they themselves can’t articulate it in useful terms. “I know it when I see it,” is about the best answer you’ll get.
−
−	~~What is the investor most interested in?~~
	[[Category:mbi]]		[[Category:mbi]]

← Older revision		Revision as of 19:55, 27 August 2020
Line 1:		Line 1:
−	~~Garage~~ :: ~~Perfecting~~ Your ~~Pitch~~	+	=URL=
		+	http://www.garage.com/resources/perfectingpitch.shtml
		+
		+	=Description=
		+	Endless articles, books, and blogs have been written on the topic of business plan presentations and pitching to investors. In spite of this wealth of advice, almost every entrepreneur gets it wrong. Why? Because most guides to pitching your company miss the central point: The purpose of your pitch is to sell, not to teach. Your job is to excite, not to educate.
		+
		+	Pitching is about understanding what your customer (the investor) is most interested in, and developing a dialog that enables you to connect with the head, the heart, and the gut of the investor. If you want advice about pitching, you can ask a venture capitalist, but you probably won’t get a very good answer. Most VCs are analytic types, and so they will give you a laundry list of topics you should cover. They won’t tell you what really floats their boat, mainly because they themselves can’t articulate it in useful terms. “I know it when I see it,” is about the best answer you’ll get.
		+
		+	What is the investor most interested in?
	[[Category:mbi]]		[[Category:mbi]]