Dirkjan: Created page with "A ''''Fragmented attack''''' is an attack that seperates the campain into smaller pieces. Fragmented attach consists of targeting individual applications or departments each i..."

2020-08-25T10:25:57Z

Created page with "A ''''Fragmented attack''''' is an attack that seperates the campain into smaller pieces. Fragmented attach consists of targeting individual applications or departments each i..."

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A ''''Fragmented attack''''' is an attack that seperates the campain into smaller pieces. Fragmented attach consists of targeting individual applications or departments each individually withing the account.

<html><img src = "/static/files/MBI/Module%2020/fragmentedattack.png" width="500"/></html>

The approach consist of:
* BEACHHEAD
** Foot in the door
** Department by department
** By applications
** Example: canon vs xerox
* COEXISTANCE
** Extend capacity
** Enhance customers investment
** Compatibility
** Example: Digital vs IBM
[[Category:sales]]

[[Category:M20]]

[[Category:Opportunity strategies]]

[[Category:Term]]

Fragmented attack strategy - Revision history

Dirkjan: Created page with "A ''''Fragmented attack''''' is an attack that seperates the campain into smaller pieces. Fragmented attach consists of targeting individual applications or departments each i..."