Dirkjan: Created page with "# Choose a problem that you can solve really well, in the line of your Sustainable Competitive Advantage@mbi # Imagine a buyer that is pe..."

2020-08-25T09:54:17Z

Created page with "# Choose a problem that you can solve really well, in the line of your Sustainable Competitive Advantage@mbi # Imagine a buyer that is pe..."

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# Choose a problem that you can solve really well, in the line of your [[Sustainable Competitive Advantage|Sustainable Competitive Advantage]]@mbi
# Imagine a buyer that is perfect for your solution
# Now imagine that the buyer tells you: "I now you can solve the problem but it is not worth the costs"
# Think about the reasons why your buyer is wrong: why it *is* worth the effort or costs.

Example:
{| class="wikitable"
!Problem
!Buyer says "now worth the hassle", why is he wrong
|-
|Our design software makes you deliver design revision must faster
|* Design revisions are the main cause of slowdowns in the product develpment<br>* In todays competitive world a late product is a dead product<br>The longer it takjes to make revisions, the greater the overall costs<br>* Competitors with shorter design cycles will eat your lunch<br>* Your best designer won't stick because you cannot provide them the the state of the are tools they expect
|-
|}
Now these reasons provide you with the following [[Implication Questions|Implication Questions]]:
* ''What will it do with your competitive position if the new product is late?''
* ''What effect does the slowness of your revision process have on your best designers?''
* ''If competitors have a faster revision process, what impact will that have?''
[[Category:sales]]

Exercise to explore implication questions - Revision history

Dirkjan: Created page with "# Choose a problem that you can solve really well, in the line of your Sustainable Competitive Advantage@mbi # Imagine a buyer that is pe..."