Entering an existing market - Revision history

Dirkjan at 19:55, 27 August 2020

2020-08-27T19:55:17Z

Dirkjan: Replaced content with "Entering an existing market Category:mbi"

2020-08-27T19:18:45Z

Replaced content with "Entering an existing market Category:mbi"

Dirkjan: Created page with "An existing market is pretty easy to understand. We say you are in an existing market if your product offers higher performance than what is currently offered. Higher performa..."

2020-08-25T07:59:04Z

Created page with "An existing market is pretty easy to understand. We say you are in an existing market if your product offers higher performance than what is currently offered. Higher performa..."

New page

An existing market is pretty easy to understand. We say you are in an existing market if your product offers higher performance than what is currently offered. Higher performance can be a product or service that runs faster, does something better or substantially improves on what is already on the market. The good news is that the users and the market are known, but so are the competitors. In fact, the competitors define the market. The basis of competition is therefore all about the product and product features.
You can enter an existing market with a cheaper or repositioned “niche” product, but if that is the case we call that a resegmented market.

Part of book: [[The Four Steps to the Epiphany|The Four Steps to the Epiphany]]
[[Category:mbi]]

← Older revision		Revision as of 19:55, 27 August 2020
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−	~~Entering~~ an existing market	+	An existing market is pretty easy to understand. We say you are in an existing market if your product offers higher performance than what is currently offered. Higher performance can be a product or service that runs faster, does something better or substantially improves on what is already on the market. The good news is that the users and the market are known, but so are the competitors. In fact, the competitors define the market. The basis of competition is therefore all about the product and product features.
		+	You can enter an existing market with a cheaper or repositioned “niche” product, but if that is the case we call that a resegmented market.
		+
		+	Part of book: [[The Four Steps to the Epiphany\|The Four Steps to the Epiphany]]
	[[Category:mbi]]		[[Category:mbi]]

← Older revision		Revision as of 19:18, 27 August 2020
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−	~~An existing market is pretty easy to understand. We say you are in~~ an existing market if your product offers higher performance than what is currently offered. Higher performance can be a product or service that runs faster, does something better or substantially improves on what is already on the market. The good news is that the users and the market are known, but so are the competitors. In fact, the competitors define the market. The basis of competition is therefore all about the product and product features.	+	Entering an existing market
−	~~You can enter an existing market with a cheaper or repositioned “niche” product, but if that is the case we call that a resegmented market.~~
−
−	~~Part of book: [[The Four Steps to the Epiphany\|The Four Steps to the Epiphany]]~~
	[[Category:mbi]]		[[Category:mbi]]