Dirkjan: Created page with "The Lean Startup defines three engines of growth: * '''The Sticky Engine of Growth''' ** The sticky engine of growth depend highy on customer loyalty and..."

2020-08-25T08:14:51Z

Created page with "The Lean Startup defines three engines of growth: * '''The Sticky Engine of Growth''' ** The sticky engine of growth depend highy on customer loyalty and..."

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[[The Lean Startup|The Lean Startup]] defines three engines of growth:

* '''The Sticky Engine of Growth'''
** The sticky engine of growth depend highy on customer loyalty and brand. Critical for this growth engine is that the rate of new [[Acquisition rate|Acquisition rate]] must be higher than the [[Churn rate|Churn rate]].
* '''The Viral Engine of Growth'''
** The viral engine of growth is power by a feedback loop that can be quantified. This is called the [[Viral loop|Viral loop]] and its speed is defined by the [[Viral coefficient|Viral coefficient]].
** The [[Viral coefficient|Viral coefficient]] measures how many new customers will use a product as a consequence of each customer who signs up. This must be greater than one otherwise it will not be viral
* '''The Paid Engine of Growth'''
** The paid engine of growth grows linear as a function of revenue and cost per customer. This is a very common model

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[[Category:The Lean Startup]]

Engines of Growth - Revision history

Dirkjan: Created page with "The Lean Startup defines three engines of growth: * '''The Sticky Engine of Growth''' ** The sticky engine of growth depend highy on customer loyalty and..."