Early Adopter - Revision history

Dirkjan at 19:48, 27 August 2020

2020-08-27T19:48:50Z

Dirkjan at 19:09, 27 August 2020

2020-08-27T19:09:58Z

Dirkjan: Created page with "Early adopters, like Innovators, like to buy into new product concepts but unlike innovators they are not technologists. They are the people who find it easy to..."

2020-08-25T07:52:22Z

Created page with "Early adopters, like Innovators, like to buy into new product concepts but unlike innovators they are not technologists. They are the people who find it easy to..."

New page

Early adopters, like [[Innovator|Innovator]]s, like to buy into new product concepts but unlike innovators they are not technologists. They are the people who find it easy to imagine and understand the benefits of new technology. They are willing to base their buying decissions upon it. They do not rely on their own references in these buying decisions but rely on their intuition and vision. Therefore they are key to opening up any high tech market.

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<img src="/static/files/MBI/Module%206/Technology-Adoption-Lifecycle.png" width="600" />
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Part of [[M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers|M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers]]
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[[Category:Entrepreneurial]]

[[Category:M6]]

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← Older revision		Revision as of 19:09, 27 August 2020
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−	Early adopters, like [[Innovator\|Innovator]]s, like to buy into new product concepts but unlike innovators they are not technologists. They are the people who find it easy to imagine and understand the benefits of new technology. They are willing to base their buying decissions upon it. They do not rely on their own references in these buying decisions but rely on their intuition and vision. Therefore they are key to opening up any high tech market.	+	Early Adopter
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−	~~<img src="/static/files/MBI/Module%206/Technology-Adoption-Lifecycle.png" width="600" />~~
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−	Part of [[M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers\|M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers]]
	[[Category:marketing]]		[[Category:marketing]]

← Older revision		Revision as of 19:48, 27 August 2020
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−	Early ~~Adopter~~	+	Early adopters, like [[Innovator\|Innovator]]s, like to buy into new product concepts but unlike innovators they are not technologists. They are the people who find it easy to imagine and understand the benefits of new technology. They are willing to base their buying decissions upon it. They do not rely on their own references in these buying decisions but rely on their intuition and vision. Therefore they are key to opening up any high tech market.
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		+	<html>
		+	<img src="/static/files/MBI/Module%206/Technology-Adoption-Lifecycle.png" width="600" />
		+	</html>
		+
		+	Part of [[M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers\|M6-S2 - Reading - Crossing the chasm: marketing and selling high-tech products to mainstream customers]]
	[[Category:marketing]]		[[Category:marketing]]