Distribution & Pricing hypothesis - Revision history

Dirkjan at 19:55, 27 August 2020

2020-08-27T19:55:07Z

Dirkjan: Replaced content with "Distribution & Pricing hypothesis Category:mbi"

2020-08-27T19:18:43Z

Replaced content with "Distribution & Pricing hypothesis Category:mbi"

Dirkjan: Created page with "=Goal= Develop a distribution channel strategy (how the product will get to the customer) & pricing model =Checklist= * How will your users initially buy from you? ** From a s..."

2020-08-25T07:58:55Z

Created page with "=Goal= Develop a distribution channel strategy (how the product will get to the customer) & pricing model =Checklist= * How will your users initially buy from you? ** From a s..."

New page

=Goal=
Develop a distribution channel strategy (how the product will get to the customer) & pricing model
=Checklist=
* How will your users initially buy from you?
** From a salesman directly from the company?
** From a representative or distributor?
** Through a partner?
** In a retail store? Mail order? On the web?
** Pick a distribution channel
* Draw the distribution channel diagram
** How much will the channel cost (direct expenses or channel discounts)?
** Are there any indirect sales channel cost (presales support, channel promotional dollars)?
** What else is need for customers to use/buy the product? How do they acquire those pieces?
** What is the net revenue after channel costs?
* If there are products somewhat liek ours...
** How much do customers spend for them?
** How much do they pay to do the same thing today?
* What is the economic basis for your pricing?
** Comparable products that already exist?
** The sum of the piece parts required to assemble the equivalent functionality?
** A return on investment analysis of saved time, money & expense (in a [[New market|New market]])
** Do you want to exchange the existing rules of pricing? Offer new pricing models?
* How many copies / number of products can you sell at once?
** Per household or company?
** If the product was free, how many per household or per company?
* How many can you sell?
** If you charge \$1,-?
** If you charge \$1 milion?
** What is the price at which half of the customers say 'yes'?
* If users had your product:
** How much would they pay?
** Pick a preliminairy price
** Pick units for the first 2 years
* Would it be easier to sell your product if it were
** Sold in modules that individually cost less?
** Configured as a complete solution?
** Sold with other products?

=Exit deliverables=
* Tentative [[Pricing strategy|Pricing strategy]]
* Tentative [[Distribution channel model|Distribution channel model]]
* Tentative [[Deman creation activitities|Deman creation activitities]]

Part of: [[Customer Development Checklist|Customer Development Checklist]] - [[Customer Discovery|Customer Discovery]]
Part of book: [[The Four Steps to the Epiphany|The Four Steps to the Epiphany]]
See also: [[Distribution channels|Distribution channels]]
[[Category:mbi]]

← Older revision		Revision as of 19:18, 27 August 2020
Line 1:		Line 1:
−	~~=Goal=~~	+	Distribution & Pricing hypothesis
−	~~Develop a distribution channel strategy (how the product will get to the customer) & pricing model~~
−	~~=Checklist=~~
−	* How will your users initially buy from you?
−	** From a salesman directly from the company?
−	** From a representative or distributor?
−	** Through a partner?
−	** In a retail store? Mail order? On the web?
−	** Pick a distribution channel
−	* Draw the distribution channel diagram
−	** How much will the channel cost (direct expenses or channel discounts)?
−	** Are there any indirect sales channel cost (presales support, channel promotional dollars)?
−	** What else is need for customers to use/buy the product? How do they acquire those pieces?
−	** What is the net revenue after channel costs?
−	* If there are products somewhat liek ours...
−	** How much do customers spend for them?
−	** How much do they pay to do the same thing today?
−	* What is the economic basis for your pricing?
−	** Comparable products that already exist?
−	** The sum of the piece parts required to assemble the equivalent functionality?
−	** A return on investment analysis of saved time, money & ~~expense (in a [[New market\|New market]])~~
−	** Do you want to exchange the existing rules of pricing? Offer new pricing models?
−	* How many copies / number of products can you sell at once?
−	** Per household or company?
−	** If the product was free, how many per household or per company?
−	* How many can you sell?
−	** If you charge \$1,-?
−	** If you charge \$1 milion?
−	** What is the price at which half of the customers say 'yes'?
−	* If users had your product:
−	** How much would they pay?
−	** Pick a preliminairy price
−	** Pick units for the first 2 years
−	* Would it be easier to sell your product if it were
−	** Sold in modules that individually cost less?
−	** Configured as a complete solution?
−	** Sold with other products?
−
−	~~=Exit deliverables=~~
−	* Tentative [[Pricing strategy\|Pricing ~~strategy]]~~
−	* Tentative [[Distribution channel model\|Distribution channel model]]
−	* Tentative [[Deman creation activitities\|Deman creation activitities]]
−
−	~~Part of: [[Customer Development Checklist\|Customer Development Checklist]] - [[Customer Discovery\|Customer Discovery]]~~
−	~~Part of book: [[The Four Steps to the Epiphany\|The Four Steps to the Epiphany]]~~
−	~~See also: [[Distribution channels\|Distribution channels]]~~
	[[Category:mbi]]		[[Category:mbi]]

← Older revision		Revision as of 19:55, 27 August 2020
Line 1:		Line 1:
−	~~Distribution~~ & Pricing ~~hypothesis~~	+	=Goal=
		+	Develop a distribution channel strategy (how the product will get to the customer) & pricing model
		+	=Checklist=
		+	* How will your users initially buy from you?
		+	** From a salesman directly from the company?
		+	** From a representative or distributor?
		+	** Through a partner?
		+	** In a retail store? Mail order? On the web?
		+	** Pick a distribution channel
		+	* Draw the distribution channel diagram
		+	** How much will the channel cost (direct expenses or channel discounts)?
		+	** Are there any indirect sales channel cost (presales support, channel promotional dollars)?
		+	** What else is need for customers to use/buy the product? How do they acquire those pieces?
		+	** What is the net revenue after channel costs?
		+	* If there are products somewhat liek ours...
		+	** How much do customers spend for them?
		+	** How much do they pay to do the same thing today?
		+	* What is the economic basis for your pricing?
		+	** Comparable products that already exist?
		+	** The sum of the piece parts required to assemble the equivalent functionality?
		+	** A return on investment analysis of saved time, money & expense (in a [[New market\|New market]])
		+	** Do you want to exchange the existing rules of pricing? Offer new pricing models?
		+	* How many copies / number of products can you sell at once?
		+	** Per household or company?
		+	** If the product was free, how many per household or per company?
		+	* How many can you sell?
		+	** If you charge \$1,-?
		+	** If you charge \$1 milion?
		+	** What is the price at which half of the customers say 'yes'?
		+	* If users had your product:
		+	** How much would they pay?
		+	** Pick a preliminairy price
		+	** Pick units for the first 2 years
		+	* Would it be easier to sell your product if it were
		+	** Sold in modules that individually cost less?
		+	** Configured as a complete solution?
		+	** Sold with other products?
		+
		+	=Exit deliverables=
		+	* Tentative [[Pricing strategy\|Pricing strategy]]
		+	* Tentative [[Distribution channel model\|Distribution channel model]]
		+	* Tentative [[Deman creation activitities\|Deman creation activitities]]
		+
		+	Part of: [[Customer Development Checklist\|Customer Development Checklist]] - [[Customer Discovery\|Customer Discovery]]
		+	Part of book: [[The Four Steps to the Epiphany\|The Four Steps to the Epiphany]]
		+	See also: [[Distribution channels\|Distribution channels]]
	[[Category:mbi]]		[[Category:mbi]]