Demand creation hypothesis - Revision history

Dirkjan at 19:54, 27 August 2020

2020-08-27T19:54:53Z

Dirkjan: Replaced content with "Demand creation hypothesis Category:mbi"

2020-08-27T19:18:38Z

Replaced content with "Demand creation hypothesis Category:mbi"

Dirkjan: Created page with "=Goal= Develop a hypothesis of # How you will reach customes and drive them into your distribution channel # Who besides your company can reach and influence these customers =..."

2020-08-25T07:58:40Z

Created page with "=Goal= Develop a hypothesis of # How you will reach customes and drive them into your distribution channel # Who besides your company can reach and influence these customers =..."

New page

=Goal=
Develop a hypothesis of
# How you will reach customes and drive them into your distribution channel
# Who besides your company can reach and influence these customers
=Checklist=
* How will your users hear about you?
* Begin to build a list of companies in adjacent markets / infrastructure (not competitors)
** Companies you would partner with / connect to
** Professional service organisations
** Understand their positioning / distribution / products
* Begin to build a list of key industry influencers recommenders
** Technically credible individuals
** Key industry analysist (Gartner, Yankee, Jupiter)
** Key Wall Street Analysts who follow adjacent markets
** Read their stuff - be able to draw their view of the world today and tomorrow
** Modify their view of the future with your company / products
* Begin to build a list of key conferences / trade-shows
* Begin to build a list of key press contacts
** Trade press
** Technical press
** Industry press
** Business press
** Keep track of the names of the authors of key articles
* What are the key trends customers / influencers / press think are occurring?
** Infrastructure
** Technical
** Users
** Distribution
** Marketing
* Begin to assemble an advisory boards
** Begin to recruit members of the technical advisory board now. Initially for technical advice and pointers to technica talent. Later as a technical reference for customers
** Understand needs for the customer, business and marketing advisory board.
=Exit deliverables=
* List of adjacent companies
* List of outside influencers, shows, press
* Advisory board contacts
* Key trend summary

Part of: [[Customer Development Checklist|Customer Development Checklist]] - [[Customer Discovery|Customer Discovery]]
Part of book: [[The Four Steps to the Epiphany|The Four Steps to the Epiphany]]
[[Category:mbi]]

← Older revision		Revision as of 19:18, 27 August 2020
Line 1:		Line 1:
−	~~=Goal=~~	+	Demand creation hypothesis
−	~~Develop a~~ hypothesis of
−	~~# How you will reach customes and drive them into your distribution channel~~
−	~~# Who besides your company can reach and influence these customers~~
−	~~=Checklist=~~
−	* How will your users hear about you?
−	* Begin to build a list of companies in adjacent markets / infrastructure (not competitors)
−	** Companies you would partner with / connect to
−	** Professional service organisations
−	** Understand their positioning / distribution / products
−	* Begin to build a list of key industry influencers recommenders
−	** Technically credible individuals
−	** Key industry analysist (Gartner, Yankee, Jupiter)
−	** Key Wall Street Analysts who follow adjacent markets
−	** Read their stuff - be able to draw their view of the world today and tomorrow
−	** Modify their view of the future with your company / products
−	* Begin to build a list of key conferences / trade-shows
−	* Begin to build a list of key press contacts
−	** Trade press
−	** Technical press
−	** Industry press
−	** Business press
−	** Keep track of the names of the authors of key articles
−	* What are the key trends customers / influencers / press think are occurring?
−	** Infrastructure
−	** Technical
−	** Users
−	** Distribution
−	** Marketing
−	* Begin to assemble an advisory boards
−	** Begin to recruit members of the technical advisory board now. Initially for technical advice and pointers to technica talent. Later as a technical reference for customers
−	** Understand needs for the customer, business and marketing advisory board.
−	~~=Exit deliverables=~~
−	* List of adjacent companies
−	* List of outside influencers, shows, press
−	* Advisory board contacts
−	* Key trend summary
−
−	~~Part of: [[Customer Development Checklist\|Customer Development Checklist]] - [[Customer Discovery\|Customer Discovery]]~~
−	~~Part of book: [[The Four Steps to the Epiphany\|The Four Steps to the Epiphany]]~~
	[[Category:mbi]]		[[Category:mbi]]

← Older revision		Revision as of 19:54, 27 August 2020
Line 1:		Line 1:
−	~~Demand creation~~ hypothesis	+	=Goal=
		+	Develop a hypothesis of
		+	# How you will reach customes and drive them into your distribution channel
		+	# Who besides your company can reach and influence these customers
		+	=Checklist=
		+	* How will your users hear about you?
		+	* Begin to build a list of companies in adjacent markets / infrastructure (not competitors)
		+	** Companies you would partner with / connect to
		+	** Professional service organisations
		+	** Understand their positioning / distribution / products
		+	* Begin to build a list of key industry influencers recommenders
		+	** Technically credible individuals
		+	** Key industry analysist (Gartner, Yankee, Jupiter)
		+	** Key Wall Street Analysts who follow adjacent markets
		+	** Read their stuff - be able to draw their view of the world today and tomorrow
		+	** Modify their view of the future with your company / products
		+	* Begin to build a list of key conferences / trade-shows
		+	* Begin to build a list of key press contacts
		+	** Trade press
		+	** Technical press
		+	** Industry press
		+	** Business press
		+	** Keep track of the names of the authors of key articles
		+	* What are the key trends customers / influencers / press think are occurring?
		+	** Infrastructure
		+	** Technical
		+	** Users
		+	** Distribution
		+	** Marketing
		+	* Begin to assemble an advisory boards
		+	** Begin to recruit members of the technical advisory board now. Initially for technical advice and pointers to technica talent. Later as a technical reference for customers
		+	** Understand needs for the customer, business and marketing advisory board.
		+	=Exit deliverables=
		+	* List of adjacent companies
		+	* List of outside influencers, shows, press
		+	* Advisory board contacts
		+	* Key trend summary
		+
		+	Part of: [[Customer Development Checklist\|Customer Development Checklist]] - [[Customer Discovery\|Customer Discovery]]
		+	Part of book: [[The Four Steps to the Epiphany\|The Four Steps to the Epiphany]]
	[[Category:mbi]]		[[Category:mbi]]