Dirkjan: Created page with "A Customer Value Proposition is a way to help customers "get a job done", in other words to solve a fundamental problem in a give situation: * The more important the job is to..."

2020-08-25T07:13:58Z

Created page with "A Customer Value Proposition is a way to help customers "get a job done", in other words to solve a fundamental problem in a give situation: * The more important the job is to..."

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A Customer Value Proposition is a way to help customers "get a job done", in other words to solve a fundamental problem in a give situation:
* The more important the job is to the customer, the lower the current satisfaction with getting it done and the better your solution is, the greater the 'CVP'.
* Opportunities for a CPV are most potent when alternative products and services have not been designed with the real job in mind.
The most important attribute of a customer value proposition is its precision: ''How perfectly it nails the customer job to be done'' - and nothing else. But such precision is the most difficult thing to achieve. A helpful way to identify precise customer value proposition is to think about it in terms of the most important barriers to get something done:
* Insufficient '''''wealth'''''
* Insufficient '''''access'''''
* Insufficient '''''skill'''''
* Insufficient '''''time'''''
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Part of [[M8-S2 - Reading - Mark W. Johnson, Clayton Christensen, and Henning Kagermann, Reinventing your business model|M8-S2 - Reading - Mark W. Johnson, Clayton Christensen, and Henning Kagermann, Reinventing your business model]]
[[Category:businessmodelling]]

[[Category:M8]]

Customer Value Proposition - Jelassi - Revision history

Dirkjan: Created page with "A Customer Value Proposition is a way to help customers "get a job done", in other words to solve a fundamental problem in a give situation: * The more important the job is to..."