Customer Segmentation Criteria - Revision history

Dirkjan at 19:48, 27 August 2020

2020-08-27T19:48:38Z

Dirkjan: Replaced content with "Customer Segmentation Criteria Category:marketing Category:M11 Category:Marketing Strategy and Organization: Building Sustainable Business Category:Term"

2020-08-27T19:09:49Z

Replaced content with "Customer Segmentation Criteria Category:marketing Category:M11 Category:Marketing Strategy and Organization: Building Sustainable Business Category:Term"

Dirkjan: Created page with "Good customer cegmentation criteria are primairly based on shared customer preferences, a common customer pain or shared customer believes. To be of practical use for a compan..."

2020-08-25T07:52:12Z

Created page with "Good customer cegmentation criteria are primairly based on shared customer preferences, a common customer pain or shared customer believes. To be of practical use for a compan..."

New page

Good customer cegmentation criteria are primairly based on shared customer preferences, a common customer pain or shared customer believes. To be of practical use for a company the following other criteria are of importance:
# '''Substantial''': The segment should result in a '''''substantial size'''''. Cluster the target market in a broad yet comprehensive set of seperate customers groups
## As a guidance, try to divide up your market in a maximum of 10 segments.
# '''Measurable''': The segment should be '''''measurable'''''
## As an example: When targetting 'undisciplined, extravagant spenders' it will be difficult to get a contact database...
# '''Diffentiable:''' The segment should be '''''differentiable''''', meaning that the different segments will respond differently to different elements of the marketing strategy.
## Distinghuising large, midsize and small companies is of no use if you all theat them the same.
# '''Actionable''': The segment should be '''''actionable''''', meaning that it should be to formulate an appropriate marketing strategy for each segment.
## If your salesforces does not understand the terminology and implications of the marketing strategy, the segmentation is inadequate
# '''Unique''': The segmentation strategy should be '''''unique'''''. You must challenge yourself to have a different view of the market than your competitors.
## Thinking differently will identify new opportunities sooner.
# '''Attractive''': depends on:
## Size of the segment
## Growth rate
## Structural attractiveness

<html>
<img src="/static/files/MBI/Module%206/segmentation.PNG" width=400>
</html>
[[Category:marketing]]

[[Category:M11]]

[[Category:Marketing Strategy and Organization: Building Sustainable Business]]

[[Category:Term]]

← Older revision		Revision as of 19:09, 27 August 2020
Line 1:		Line 1:
−	Good customer cegmentation criteria are primairly based on shared customer preferences, a common customer pain or shared customer believes. To be of practical use for a company the following other criteria are of importance:	+	Customer Segmentation Criteria
−	~~# '''Substantial''': The segment should result in a '''''substantial size'''''. Cluster the target market in a broad yet comprehensive set of seperate customers groups~~
−	~~## As a guidance, try to divide up your market in a maximum of 10 segments.~~
−	~~# '''Measurable''': The segment should be '''''measurable'''''~~
−	~~## As an example: When targetting 'undisciplined, extravagant spenders' it will be difficult to get a contact database...~~
−	~~# '''Diffentiable:''' The segment should be '''''differentiable''''', meaning that the different segments will respond differently to different elements of the marketing strategy.~~
−	~~## Distinghuising large, midsize and small companies is of no use if you all theat them the same.~~
−	~~# '''Actionable''': The segment should be '''''actionable''''', meaning that it should be to formulate an appropriate marketing strategy for each segment.~~
−	~~## If your salesforces does not understand the terminology and implications of the marketing strategy, the segmentation is inadequate~~
−	~~# '''Unique''': The segmentation strategy should be '''''unique'''''. You must challenge yourself to have a different view of the market than your competitors.~~
−	~~## Thinking differently will identify new opportunities sooner.~~
−	~~# '''Attractive''': depends on:~~
−	~~## Size of the segment~~
−	~~## Growth rate~~
−	~~## Structural attractiveness~~
−
−	~~<html>~~
−	~~<img src="/static/files/MBI/Module%206/segmentation.PNG" width=400>~~
−	~~</html>~~
	[[Category:marketing]]		[[Category:marketing]]

← Older revision		Revision as of 19:48, 27 August 2020
Line 1:		Line 1:
−	~~Customer Segmentation Criteria~~	+	Good customer cegmentation criteria are primairly based on shared customer preferences, a common customer pain or shared customer believes. To be of practical use for a company the following other criteria are of importance:
		+	# '''Substantial''': The segment should result in a '''''substantial size'''''. Cluster the target market in a broad yet comprehensive set of seperate customers groups
		+	## As a guidance, try to divide up your market in a maximum of 10 segments.
		+	# '''Measurable''': The segment should be '''''measurable'''''
		+	## As an example: When targetting 'undisciplined, extravagant spenders' it will be difficult to get a contact database...
		+	# '''Diffentiable:''' The segment should be '''''differentiable''''', meaning that the different segments will respond differently to different elements of the marketing strategy.
		+	## Distinghuising large, midsize and small companies is of no use if you all theat them the same.
		+	# '''Actionable''': The segment should be '''''actionable''''', meaning that it should be to formulate an appropriate marketing strategy for each segment.
		+	## If your salesforces does not understand the terminology and implications of the marketing strategy, the segmentation is inadequate
		+	# '''Unique''': The segmentation strategy should be '''''unique'''''. You must challenge yourself to have a different view of the market than your competitors.
		+	## Thinking differently will identify new opportunities sooner.
		+	# '''Attractive''': depends on:
		+	## Size of the segment
		+	## Growth rate
		+	## Structural attractiveness
		+
		+	<html>
		+	<img src="/static/files/MBI/Module%206/segmentation.PNG" width=400>
		+	</html>
	[[Category:marketing]]		[[Category:marketing]]