Customer Segmentation - Revision history

Dirkjan at 19:48, 27 August 2020

2020-08-27T19:48:37Z

Dirkjan at 19:09, 27 August 2020

2020-08-27T19:09:48Z

Dirkjan: Created page with "In Marketing Strategy and Organization: Building Sustainable Business a segment is defined to consist of..."

2020-08-25T07:52:10Z

Created page with "In Marketing Strategy and Organization: Building Sustainable Business a segment is defined to consist of..."

New page

In [[Marketing Strategy and Organization: Building Sustainable Business|Marketing Strategy and Organization: Building Sustainable Business]] a segment is defined to consist of a group of individuals (in consumer marketing) or organisations (in business-to-business marketing) that share one or more characteristics, making them have similar needs. Segmentation should be more than a numerical exercise: different types and amounts menting the market is called [[Market Segmentation|segmentation]]. The segmentation starts first by first considering '''''Customer Needs'''''. Once the market has been divided into segments, we can label each segment using [[Profiling Variables|Profiling Variables]]
[[Category:marketing]]

[[Category:M11]]

[[Category:Marketing Strategy and Organization: Building Sustainable Business]]

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← Older revision		Revision as of 19:48, 27 August 2020
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−	Customer ~~Segmentation~~	+	In [[Marketing Strategy and Organization: Building Sustainable Business\|Marketing Strategy and Organization: Building Sustainable Business]] a segment is defined to consist of a group of individuals (in consumer marketing) or organisations (in business-to-business marketing) that share one or more characteristics, making them have similar needs. Segmentation should be more than a numerical exercise: different types and amounts menting the market is called [[Market Segmentation\|segmentation]]. The segmentation starts first by first considering '''''Customer Needs'''''. Once the market has been divided into segments, we can label each segment using [[Profiling Variables\|Profiling Variables]]
	[[Category:marketing]]		[[Category:marketing]]

← Older revision		Revision as of 19:09, 27 August 2020
Line 1:		Line 1:
−	In [[Marketing Strategy and Organization: Building Sustainable Business\|Marketing Strategy and Organization: Building Sustainable Business]] a segment is defined to consist of a group of individuals (in consumer marketing) or organisations (in business-to-business marketing) that share one or more characteristics, making them have similar needs. Segmentation should be more than a numerical exercise: different types and amounts menting the market is called [[Market Segmentation\|segmentation]]. The segmentation starts first by first considering '''''Customer Needs'''''. Once the market has been divided into segments, we can label each segment using [[Profiling Variables\|Profiling Variables]]	+	Customer Segmentation
	[[Category:marketing]]		[[Category:marketing]]