Competitive hypothesis - Revision history

Dirkjan at 19:54, 27 August 2020

2020-08-27T19:54:22Z

Dirkjan: Replaced content with "Competitive hypothesis Category:mbi"

2020-08-27T19:18:28Z

Replaced content with "Competitive hypothesis Category:mbi"

Dirkjan: Created page with "=Goal= Preliminary map the competitive environment. =Checklist= * Why will customers buy your product? Your product is something they need but they don't know it yet. Yo..."

2020-08-25T07:58:07Z

Created page with "=Goal= Preliminary map the competitive environment. =Checklist= * Why will customers buy your product? ** Your product is something they need but they don't know it yet. ** Yo..."

New page

=Goal=
Preliminary map the competitive environment.
=Checklist=
* Why will customers buy your product?
** Your product is something they need but they don't know it yet.
** Your product can do something they need and they can only get via multiple vendors
** You solve a real, definable pain that cannot be solved any other way. If so, how?
** Our product is faster / cheaper / better than anything else out there. If so, you believe your superiority will last multiple generations because...?
** Our products allow them to do something they could never do before
* Why are you different?
** New market (selling to new users who have no comparable product)
** Better Features?
** Better Performance?
** Better Channel?
** Better Price?
* If this were a grocery store, which products would be shelved next to it?
* Who are your closest competitors today?
** In Features?
** In Performance?
** In Channel?
** In Price?
* What do you like most about the competitors product?
** What do your customers like most about the competitors product?
** If you could change one thing in a competitors product, what would it be?
* Who in a company uses the competitors products today?
** By title? By function?
* How do these competitive products get used?
** Describe the work-flow / design flow for an end user
** Describe how it affects the company
** What percentages of their time is spent using the product?
** How mission critical is it?
=Exit deliverables=
* A description of the competitive environment.

Part of: [[Customer Development Checklist|Customer Development Checklist]] - [[Customer Discovery|Customer Discovery]]
Part of book: [[The Four Steps to the Epiphany|The Four Steps to the Epiphany]]
[[Category:mbi]]

← Older revision		Revision as of 19:18, 27 August 2020
Line 1:		Line 1:
−	~~=Goal=~~	+	Competitive hypothesis
−	~~Preliminary map the competitive environment.~~
−	~~=Checklist=~~
−	* Why will customers buy your product?
−	** Your product is something they need but they don't know it yet.
−	** Your product can do something they need and they can only get via multiple vendors
−	** You solve a real, definable pain that cannot be solved any other way. If so, how?
−	** Our product is faster / cheaper / better than anything else out there. If so, you believe your superiority will last multiple generations because...?
−	** Our products allow them to do something they could never do before
−	* Why are you different?
−	** New market (selling to new users who have no comparable product)
−	** Better Features?
−	** Better Performance?
−	** Better Channel?
−	** Better Price?
−	* If this were a grocery store, which products would be shelved next to it?
−	* Who are your closest competitors today?
−	** In Features?
−	** In Performance?
−	** In Channel?
−	** In Price?
−	* What do you like most about the competitors product?
−	** What do your customers like most about the competitors product?
−	** If you could change one thing in a competitors product, what would it be?
−	* Who in a company uses the competitors products today?
−	** By title? By function?
−	* How do these competitive products get used?
−	** Describe the work-flow / design flow for an end user
−	** Describe how it affects the company
−	** What percentages of their time is spent using the product?
−	** How mission critical is it?
−	~~=Exit deliverables=~~
−	* A description of the competitive environment.
−
−	~~Part of: [[Customer Development Checklist\|Customer Development Checklist]] - [[Customer Discovery\|Customer Discovery]]~~
−	~~Part of book: [[The Four Steps to the Epiphany\|The Four Steps to the Epiphany]]~~
	[[Category:mbi]]		[[Category:mbi]]

← Older revision		Revision as of 19:54, 27 August 2020
Line 1:		Line 1:
−	~~Competitive hypothesis~~	+	=Goal=
		+	Preliminary map the competitive environment.
		+	=Checklist=
		+	* Why will customers buy your product?
		+	** Your product is something they need but they don't know it yet.
		+	** Your product can do something they need and they can only get via multiple vendors
		+	** You solve a real, definable pain that cannot be solved any other way. If so, how?
		+	** Our product is faster / cheaper / better than anything else out there. If so, you believe your superiority will last multiple generations because...?
		+	** Our products allow them to do something they could never do before
		+	* Why are you different?
		+	** New market (selling to new users who have no comparable product)
		+	** Better Features?
		+	** Better Performance?
		+	** Better Channel?
		+	** Better Price?
		+	* If this were a grocery store, which products would be shelved next to it?
		+	* Who are your closest competitors today?
		+	** In Features?
		+	** In Performance?
		+	** In Channel?
		+	** In Price?
		+	* What do you like most about the competitors product?
		+	** What do your customers like most about the competitors product?
		+	** If you could change one thing in a competitors product, what would it be?
		+	* Who in a company uses the competitors products today?
		+	** By title? By function?
		+	* How do these competitive products get used?
		+	** Describe the work-flow / design flow for an end user
		+	** Describe how it affects the company
		+	** What percentages of their time is spent using the product?
		+	** How mission critical is it?
		+	=Exit deliverables=
		+	* A description of the competitive environment.
		+
		+	Part of: [[Customer Development Checklist\|Customer Development Checklist]] - [[Customer Discovery\|Customer Discovery]]
		+	Part of book: [[The Four Steps to the Epiphany\|The Four Steps to the Epiphany]]
	[[Category:mbi]]		[[Category:mbi]]

Competitive hypothesis - Revision history

Dirkjan at 19:54, 27 August 2020

Dirkjan: Replaced content with "Competitive hypothesis Category:mbi"

Dirkjan: Created page with "=Goal= Preliminary map the competitive environment. =Checklist= * Why will customers buy your product? ** Your product is something they need but they don't know it yet. ** Yo..."

Dirkjan: Created page with "=Goal= Preliminary map the competitive environment. =Checklist= * Why will customers buy your product? Your product is something they need but they don't know it yet. Yo..."