Channel conflict matrix - Revision history

Dirkjan: Created page with "The channel conflict matrix analyzes how bricks and mortar retailers should react between possible conflict between online and offline sales:
2020-08-25T07:32:03Z

Created page with "The channel conflict matrix analyzes how bricks and mortar retailers should react between possible conflict between online and offline sales: <html> <img src="/static/files/MB..."

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The channel conflict matrix analyzes how bricks and mortar retailers should react between possible conflict between online and offline sales:
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<img src="/static/files/MBI/Module%208/channelconflictmatrix.PNG" width=600>
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# If the prospect of the destructive conflict between channels is high and the importance of the threatened channel is also high: the try to find ways to reconcile the two channels
# If the prospect of the destructive conflict between channels is high and the importance of the threatened channel is low then simply allow the threatened channel to decline
# If the prospect of the destructive conflict between channels is low and the importance of the threatened channel is high than its employees will need reassurance that they will not be affected.
<math> If the prospect of the destructive conflict between channels is low and the importance of the threatened channel is low then the conflict can be ignored.</math>

Part of: [[M8-S3 - Reading - Strategies for E-Business - Chapter 9 - Choosing the appropriate strategy for the internal organization|M8-S3 - Reading - Strategies for E-Business - Chapter 9 - Choosing the appropriate strategy for the internal organization]]
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