Capture the Intangible - Revision history

Dirkjan at 19:41, 27 August 2020

2020-08-27T19:41:06Z

Dirkjan: Replaced content with "Capture the Intangible Category:lean"

2020-08-27T19:05:04Z

Replaced content with "Capture the Intangible Category:lean"

Dirkjan: Created page with "“The most compelling solutions are often perceptual and emotional.” May says. For example, when the Lexus team was designing the car, the entire team spend three months li..."

2020-08-25T07:27:23Z

Created page with "“The most compelling solutions are often perceptual and emotional.” May says. For example, when the Lexus team was designing the car, the entire team spend three months li..."

New page

“The most compelling solutions are often perceptual and emotional.” May says. For example, when the Lexus team was designing the car, the entire team spend three months living in luxury in southern California, just to feel what their customers felt. They learned that luxury cars were not transportation, they were a safe sanctuary and quiet escape. Provide an ‘experience’ instead of a ‘product’.

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← Older revision		Revision as of 19:41, 27 August 2020
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−	~~Capture~~ the ~~Intangible~~	+	“The most compelling solutions are often perceptual and emotional.” May says. For example, when the Lexus team was designing the car, the entire team spend three months living in luxury in southern California, just to feel what their customers felt. They learned that luxury cars were not transportation, they were a safe sanctuary and quiet escape. Provide an ‘experience’ instead of a ‘product’.
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	[[Category:lean]]		[[Category:lean]]

← Older revision		Revision as of 19:05, 27 August 2020
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−	~~“The most compelling solutions are often perceptual and emotional.” May says. For example, when~~ the Lexus team was designing the car, the entire team spend three months living in luxury in southern California, just to feel what their customers felt. They learned that luxury cars were not transportation, they were a safe sanctuary and quiet escape. Provide an ‘experience’ instead of a ‘product’.	+	Capture the Intangible
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	[[Category:lean]]		[[Category:lean]]