Dirkjan: Created page with "In Selling the wheel '''''Captain and Crew''''' is one of the different sales strategies a company can deploy. =The Captain and his Crew= {| class="wiki..."

2020-08-25T10:32:01Z

Created page with "In Selling the wheel '''''Captain and Crew''''' is one of the different sales strategies a company can deploy. =The Captain and his Crew= {| class="wiki..."

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In [[Selling the wheel|Selling the wheel]] '''''Captain and Crew''''' is one of the different sales strategies a company can deploy.

=The Captain and his Crew=
{| class="wikitable"
!Type
!Description
|-
|'''Character'''
|Upbeat, Outgoing, Happy go lucky, Just average folks, similar to the customer
|-
|'''Major drives'''
|Satisfied with making a decent living, Not an overachiever, Works to make the money to have fun on days off.
|-
|'''Important skills'''
|All aspects of customer service. Must be able to handle 'social fatigue' so as to withstand constant contact with the public.
|-
|}
=Marketing=
{| class="wikitable"
|'''Ideal company to image'''
|Thrifty. Efficient/ Offering quality at an unbeatable low price. Universal Locations
|-
|'''To generate sales leads'''
|Offer free product trials. Advertise. Use coupons and other price incentives. Deep discount grand openings
|-
|'''Qualifying customers'''
|Got a credit card? C'mon in!
|-
|}
=Getting the sale=
{| class="wikitable"
|'''Sales Presentation'''
|Simple and short. An explanation of the features and options. The more skilled salespeople are able to highlight aspects of importance to the typical customer
|-
|'''Typical Objections'''
|Is this the cheapest price? What happens if there is a problem after the sale?
|-
|'''Resolve by'''
|Offering to meet or beat the competitors price. Offer money back guarantees.
|-
|'''Closing'''
|Help the customer feel comfortable by the decision to buy. Empathize return policies. Price protection. Highlight reasons for the customer to buy. Make checkout easy.
|-
|}
This sales strategy works best in the [[Maturity|Maturity]] phase of the [[Maturity phases in a product's life cycle|Maturity phases in a product's life cycle]].
[[Category:sellingthewheel]]

[[Category:Selling the wheel]]

[[Category:Term]]

Captain and Crew - Revision history

Dirkjan: Created page with "In Selling the wheel '''''Captain and Crew''''' is one of the different sales strategies a company can deploy. =The Captain and his Crew= {| class="wiki..."