Audience Aggregation - Revision history

Dirkjan at 19:53, 27 August 2020

2020-08-27T19:53:37Z

Dirkjan: Replaced content with "Audience Aggregation Category:mbi Category:Term Category:The Personal MBA"

2020-08-27T19:18:09Z

Replaced content with "Audience Aggregation Category:mbi Category:Term Category:The Personal MBA"

Dirkjan: Created page with "In The Personal MBA an ''audience aggregation'' focuses on capturing the attention of a group of a people with similar characteristics, and then selling a..."

2020-08-25T07:57:19Z

Created page with "In The Personal MBA an ''audience aggregation'' focuses on capturing the attention of a group of a people with similar characteristics, and then selling a..."

New page

In [[The Personal MBA|The Personal MBA]] an ''audience aggregation'' focuses on capturing the attention of a group of a people with similar characteristics, and then selling access to that audience to a third party. It is one of the [[Twelve standard Forms of Value|Twelve standard Forms of Value]] (Form of Value #8 of 12). Audience aggregation provides value to consumers by providing them with some asset of their interest. Audience aggregation benefits the advertiser because it provides it with an audience. (my addition:) a good example is the business model of spotify:

<html><img src = "/static/files/MBI/Module%2011/businessmodelspotify.png" width="600"/></html>

=Key Points:=
* Audience aggregation focuses on capturing the attention of a group of a people with similar characteristics, and then selling access to that audience to a third party.
* The keys to provide value are:
** Identify a group of people with similar characteristics or interests.
** Consistently attract that group’s attention.
** Find third parties interested in buying access to that audience.
** Sell access to that audience without alienating it.
* This benefits the audience by providing something worthy of their attention.
* It benefits the advertiser because it gives him attention, which leads to sales.
=Questions for Consideration:=
* Does delivering value via audience aggregation make sense for your business idea?
* If so, what do you need to plan for to make it successful?

Source: http://book.personalmba.com/audience-aggregation/
[[Category:mbi]]

[[Category:Term]]

[[Category:The Personal MBA]]

← Older revision		Revision as of 19:18, 27 August 2020
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−	In [[The Personal MBA\|The Personal MBA]] an ''audience aggregation'' focuses on capturing the attention of a group of a people with similar characteristics, and then selling access to that audience to a third party. It is one of the [[Twelve standard Forms of Value\|Twelve standard Forms of Value]] (Form of Value #8 of 12). Audience aggregation provides value to consumers by providing them with some asset of their interest. Audience aggregation benefits the advertiser because it provides it with an audience. (my addition:) a good example is the business model of spotify:	+	Audience Aggregation
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−
−	~~<html><img src = "/static/files/MBI/Module%2011/businessmodelspotify.png" width="600"/></html>~~
−
−
−	~~=Key Points:=~~
−	* Audience aggregation focuses on capturing the attention of a group of a people with similar characteristics, and then selling access to that audience to a third party.
−	* The keys to provide value are:
−	** Identify a group of people with similar characteristics or interests.
−	** Consistently attract that group’s attention.
−	** Find third parties interested in buying access to that audience.
−	** Sell access to that audience without alienating it.
−	* This benefits the audience by providing something worthy of their attention.
−	* It benefits the advertiser because it gives him attention, which leads to sales.
−	~~=Questions for Consideration:=~~
−	* Does delivering value via audience aggregation make sense for your business idea?
−	* If so, what do you need to plan for to make it successful?
−
−	~~Source: http://book.personalmba.com/audience-aggregation/~~
	[[Category:mbi]]		[[Category:mbi]]

← Older revision		Revision as of 19:53, 27 August 2020
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−	Audience ~~Aggregation~~	+	In [[The Personal MBA\|The Personal MBA]] an ''audience aggregation'' focuses on capturing the attention of a group of a people with similar characteristics, and then selling access to that audience to a third party. It is one of the [[Twelve standard Forms of Value\|Twelve standard Forms of Value]] (Form of Value #8 of 12). Audience aggregation provides value to consumers by providing them with some asset of their interest. Audience aggregation benefits the advertiser because it provides it with an audience. (my addition:) a good example is the business model of spotify:
		+
		+
		+	<html><img src = "/static/files/MBI/Module%2011/businessmodelspotify.png" width="600"/></html>
		+
		+
		+	=Key Points:=
		+	* Audience aggregation focuses on capturing the attention of a group of a people with similar characteristics, and then selling access to that audience to a third party.
		+	* The keys to provide value are:
		+	** Identify a group of people with similar characteristics or interests.
		+	** Consistently attract that group’s attention.
		+	** Find third parties interested in buying access to that audience.
		+	** Sell access to that audience without alienating it.
		+	* This benefits the audience by providing something worthy of their attention.
		+	* It benefits the advertiser because it gives him attention, which leads to sales.
		+	=Questions for Consideration:=
		+	* Does delivering value via audience aggregation make sense for your business idea?
		+	* If so, what do you need to plan for to make it successful?
		+
		+	Source: http://book.personalmba.com/audience-aggregation/
	[[Category:mbi]]		[[Category:mbi]]