Agency - Revision history

Dirkjan at 19:53, 27 August 2020

2020-08-27T19:53:34Z

Dirkjan: Replaced content with "Agency Category:mbi Category:Term Category:The Personal MBA"

2020-08-27T19:18:08Z

Replaced content with "Agency Category:mbi Category:Term Category:The Personal MBA"

Dirkjan: Created page with "In The Personal MBA an ''agency'' focuses on marketing and selling an asset you don’t own. An agency can earn a commission by establishing a new relatio..."

2020-08-25T07:57:16Z

Created page with "In The Personal MBA an ''agency'' focuses on marketing and selling an asset you don’t own. An agency can earn a commission by establishing a new relatio..."

New page

In [[The Personal MBA|The Personal MBA]] an ''agency'' focuses on marketing and selling an asset you don’t own. An agency can earn a commission by establishing a new relationship between a source and a buyer. It is one of the [[Twelve standard Forms of Value|Twelve standard Forms of Value]] (Form of Value #7 of 12). Sellers can generate value through an agency which otherwise would not happen. Buyers can benefit from an agency; good agents can find cheap and good assets.
The key challenges to make an agency successful are:
* Commission should be high enough to justify the effort
* Focus should be on closing the transaction as fast as possible
(my own additions not from the book) The dangers of an agency are:
* Who owns the end customer and can [[Appropriability|appropriate]] the value?
=Key Points:=
* The agency focuses on marketing and selling an asset you don’t own. By establishing a new relationship between a source and a buyer, you earn a commission.
* The keys to success in this form of value are:
** Find a seller with a valuable asset.
** Establish contact and trust with potential buyers of that asset.
** Negotiate the terms of sale until an agreement is reached.
** Collect the agreed-upon commission from the seller.
* The benefit for sellers is generating sales that without an agency might not happen.
* Buyers benefit by finding assets to buy that the agent, whom they trust, filters for them.
* It’s critical to keep a high enough commission to make the effort worth it.
=Questions for Consideration:=
* Does delivering value via acting as an agent or affiliate make sense for your business idea?
* If so, what do you need to plan for to make it successful?

Source: http://book.personalmba.com/agency/
[[Category:mbi]]

[[Category:Term]]

[[Category:The Personal MBA]]

← Older revision		Revision as of 19:18, 27 August 2020
Line 1:		Line 1:
−	In [[The Personal MBA\|The Personal MBA]] an ''agency'' focuses on marketing and selling an asset you don’t own. An agency can earn a commission by establishing a new relationship between a source and a buyer. It is one of the [[Twelve standard Forms of Value\|Twelve standard Forms of Value]] (Form of Value #7 of 12). Sellers can generate value through an agency which otherwise would not happen. Buyers can benefit from an agency; good agents can find cheap and good assets.	+	Agency
−	~~The key challenges to make an agency successful are:~~
−	* Commission should be high enough to justify the effort
−	* Focus should be on closing the transaction as fast as possible
−	~~(my own additions not from the book) The dangers of an agency are:~~
−	* Who owns the end customer and can [[Appropriability\|appropriate]] the value?
−	~~=Key Points:=~~
−	* The agency focuses on marketing and selling an asset you don’t own. By establishing a new relationship between a source and a buyer, you earn a commission.
−	* The keys to success in this form of value are:
−	** Find a seller with a valuable asset.
−	** Establish contact and trust with potential buyers of that asset.
−	** Negotiate the terms of sale until an agreement is reached.
−	** Collect the agreed-upon commission from the seller.
−	* The benefit for sellers is generating sales that without an agency might not happen.
−	* Buyers benefit by finding assets to buy that the agent, whom they trust, filters for them.
−	* It’s critical to keep a high enough commission to make the effort worth it.
−	~~=Questions for Consideration:=~~
−	* Does delivering value via acting as an agent or affiliate make sense for your business idea?
−	* If so, what do you need to plan for to make it successful?
−
−	~~Source: http://book.personalmba.com/agency/~~
	[[Category:mbi]]		[[Category:mbi]]

← Older revision		Revision as of 19:53, 27 August 2020
Line 1:		Line 1:
−	~~Agency~~	+	In [[The Personal MBA\|The Personal MBA]] an ''agency'' focuses on marketing and selling an asset you don’t own. An agency can earn a commission by establishing a new relationship between a source and a buyer. It is one of the [[Twelve standard Forms of Value\|Twelve standard Forms of Value]] (Form of Value #7 of 12). Sellers can generate value through an agency which otherwise would not happen. Buyers can benefit from an agency; good agents can find cheap and good assets.
		+	The key challenges to make an agency successful are:
		+	* Commission should be high enough to justify the effort
		+	* Focus should be on closing the transaction as fast as possible
		+	(my own additions not from the book) The dangers of an agency are:
		+	* Who owns the end customer and can [[Appropriability\|appropriate]] the value?
		+	=Key Points:=
		+	* The agency focuses on marketing and selling an asset you don’t own. By establishing a new relationship between a source and a buyer, you earn a commission.
		+	* The keys to success in this form of value are:
		+	** Find a seller with a valuable asset.
		+	** Establish contact and trust with potential buyers of that asset.
		+	** Negotiate the terms of sale until an agreement is reached.
		+	** Collect the agreed-upon commission from the seller.
		+	* The benefit for sellers is generating sales that without an agency might not happen.
		+	* Buyers benefit by finding assets to buy that the agent, whom they trust, filters for them.
		+	* It’s critical to keep a high enough commission to make the effort worth it.
		+	=Questions for Consideration:=
		+	* Does delivering value via acting as an agent or affiliate make sense for your business idea?
		+	* If so, what do you need to plan for to make it successful?
		+
		+	Source: http://book.personalmba.com/agency/
	[[Category:mbi]]		[[Category:mbi]]