Dirkjan: Created page with "Advantages are ways in which the features can be used to help the user: So it the answer to the user asking ''"So what?"'' =Examples= * ''...which means it's easy to use.'' *..."

2020-08-25T09:53:04Z

Created page with "Advantages are ways in which the features can be used to help the user: So it the answer to the user asking ''"So what?"'' =Examples= * ''...which means it's easy to use.'' *..."

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Advantages are ways in which the features can be used to help the user: So it the answer to the user asking ''"So what?"''
=Examples=
* ''...which means it's easy to use.''
* ''And because the duradyne rotor it operates silently''
* ''So it provides extra security''
=Impact=
{| class="wikitable"
!Sales Phase
!Impact
!Comments
|-
|Early in the sales cycle
|Slightly positive
|Most effective in the first visit
|-
|Later in the sales cycle
|Neutral
|Later in the cycle advantages are more effective than features
|-
|Middle of the sales cycle
|Positive
|Advantages have a continously less positive effect on the buyers as the sales cycle proceeds
|-
|}
Advantages lead to [[Objections|Objections]] because a seller offers a solution where the buyer did not express an [[Explicit Need|Explicit Need]]

<html><img src = "/static/files/MBI/Module%2016/advantage.jpg" width="600"/></html>

[[Category:sales]]

[[Category:M16]]

[[Category:Term]]

Advantage - Revision history

Dirkjan: Created page with "Advantages are ways in which the features can be used to help the user: So it the answer to the user asking ''"So what?"'' =Examples= * ''...which means it's easy to use.'' *..."