View source for M8-S1 - Session Notes

Audio morning session 09:00-11:00:

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Audio morning session 11:00-12:30:

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{{:NTT DoCoMo}}

We discussed the [[M8-S1 - Case - Levi Strauss|M8-S1 - Case - Levi Strauss]] purchasing strategy.

Towards one-to-one marketing: Quote Jack Wesch: "In the 1980's we saw in every individual a customer, in the 1990s and beyond we ought to see in every customer and individual"
{| class="wikitable"
!Traditional Aproach
!Item
!One-to-One Approach
|-
|Assign standardized products to customer segments
|'''Goal'''
|Satisfy customer needs
|-
|Products
|'''Centre of interest'''
|Customers
|-
|Quantitative
|'''Customer data'''
|Quantitative and qualitative data
|-
|Customer is the end of the value chain
|'''Processes'''
|Customer is the beginning of the value chain
|-
|Cluster analysis
|'''Marketing methods'''
|Deduction of preferences
|-
|}
[[Category:businessmodelling]]