View source for M5-Strategy-S2 - Developing trade-on strategies

Browse the 

<html><a href="/static/files/MBI/Module%205/mbi02.5_002.pdf">slide handouts</a></html>

: 
Learning objective
* Understanding strategic positioning
* Method for developing products and services that customers value
Session preparation
Read the 

<html><a href="/static/files/MBI/Module%205/Halalati%20Case.pdf">Halalati case</a></html>


Questions to consider:
* What is the strategic positioning of Easy Jet?
* Why has Easy Jet been so successful?
* What should the strategic positioning of Halalati be?
[[M5-S2 - Case - Halalati|M5-S2 - Case - Halalati]]
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