View source for M5-S4 - Case - Lyncée Tec

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* Q:How strong are the legal mechanisms protecting Lyncée Tec's technology?
** 3 patents, 2 of which are shared with the founding university
* Q:How easy would it be for a competitor to copy Lyncée Tec's product / service?
** By Emeries own assesment: easy to copy with the right amount of capital.
* Q:How bright are Lyncée tec's long terms prospects?
** Their biggest limiting factor is the distribution channel. They should partner with a bigger firm

'''The product'''
# Holographic microscope
# Laser type source, digital camera, etc
# DHM Software
## Interlock feature

'''Key features'''
* Real time imaging
* Strictly non-invasive observation
* Easy to perform measurement

At low production costs. The numerical approach in the software was protected by three patents.

'''Competition'''

{| class="wikitable"
!Technology
!Disadvantage
|-
|SEM
|Invasive
|-
|AFM
|Invasive
|-
|High end optical microscopy
|High costs
|-
|Contact Probe Systems
|Speed
|-
|}<html>
<img src="/static/files/MBI/Module%205/LynceeTec_competitionlandscape.PNG" width="300" /> 
</html>

'''Markets'''
# Micro optics
# MEMS/MOEMS
# Surface analysis
# Biochips

'''Market size'''
~ \$1.5B
Extensive market research was done (field research at 100 customers, 400 phone calls)

Forecasts unit sales in 4 value streams:
# Feasibility studies
# Customization
# Final assembly and delivery sale of the instrument
# After sales services
[[Category:marketing]]

[[Category:Case]]

[[Category:M5]]