View source for M4-S5 - Extended elevator pitch

* Have one core message for the whole plan (at the start of the plan)
* Have one core message for each chapter (at the start of each chapter). Each chapter's core message should support the core message of the whole plan.
* Have one core message for each paragraph (at the start of each paragraph). Each paragraph 's core message should support the core message of the whole chapter.
* '''Check of the collected core messages make up a good executive summary'''
* '''Make sure you have at least one picture to summarize the concept of the business plan'''
[[Category:mbi]]