View source for M4-Business Planning-S5 - Selling the business plan

Session purpose
* To understand and apply the steps towards getting funding for your new technology venture:ase
** Identifying the market
** Selecting the key customers
** Analyzing the requirements
** Developing the business solution
** Presenting and negotiating
Case work
* Prepare and present the elevator pitch
* Get feedback from your “investors” panel

Session preparation
* [[M4-S5 - Reading - Dissel, M.C., (2007) Selling new technologies: Making a convincing business case|M4-S5 - Reading - Dissel, M.C., (2007) Selling new technologies: Making a convincing business case]]

[[M4-S5 - Session notes - Consultative versus Manipulative Sales|M4-S5 - Session notes - Consultative versus Manipulative Sales]]
[[M4-S5 - Session notes - Communication|M4-S5 - Session notes - Communication]]
[[M4-S5 - Session notes - Pitches|M4-S5 - Session notes - Pitches]]
[[Category:mbi]]