View source for M16-S1 - What is your value proposition

We talked about [[Features, Advantages and benefits|Features, Advantages and benefits]]. The section lecture notes can be found 

<html><a href="/static/files/MBI/Module%2016/Value%20Proposition%20(1).pdf">here</a></html>

 on your value proposition.

You can listen to the audio here:
{{:M16-S1 - Audio - Features, Advantages and Benefits}}

We worked on examples of [[Sales scripts|Sales scripts]] and the difference between hard and soft selling. Main take away is that [[Consultative sales|Consultative sales]] is favorable with respect to other selling methods.

Next we discussed the [[SUCCESS|SUCCESS]] acronym described in [[Made to Stick: Why Some Ideas Survive and Others Die|Made to Stick: Why Some Ideas Survive and Others Die]].
{{:M16-S1 - Audio - Made to stick}}
[[Category:mbi]]