View source for M11-S5 - Session - Life cycle value

{{:M11-S5 - Audio - Life cycle value}}
We talked about [[The Commodity Magnet|The Commodity Magnet]]. In this model different strategies are important at different moments in the cycle of the magnet.
* An innovation should start with a [[Product leadership strategy|Product leadership strategy]]
* A [[Customer intimacy strategy|Customer intimacy strategy]] is important when competition kicks in
* An [[Operational efficiency strategy|Operational efficiency strategy]] is going to be important when customers become more knowledgeable.
And some fun on cooperation:
{{:The Loo - Cooperation}}
[[Category:marketing]]

[[Category:M11]]

[[Category:Session]]

[[Category:Video]]