View source for HOW TO: Calculate the ROI of Your Social Media Campaign

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http://mashable.com/2010/11/05/calculate-roi-social-media/

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First the bad news: If you’re going to calculate the ROI of your social media campaign, you’re going to have to know math. That may come as a disappointment to people who thought social media was only about accumulating Twitter followers or monitoring Facebook “Likes,” but it’s true. The future of social media is about math, metrics and monetization.
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